로고 디자인에서 반드시 피해야 하는 실수 10가지 // 가장 괴로운 로고 디자인 실수는?

Choosing to design your logo based on current trends is likely to leave your logo looking dated and out-of-touch as soon as the trend dies out, not to mention making you look slightly amateur. Rather than choose the popular flavour of the month, think about what’s more likely to have longevity for your brand. For example, the current logo of the BBC (shown below) has been around since 1997, yet still has not become dated.

02. 너무 많은 컬러 (Overdoing colour)

Overdoing colours will not only make your design busy and confusing but also make it difficult to translate into monotone, which you’re likely to need at some point. Try to keep colours under a maximum of four and if your client requests lots of colours, try to use logical combinations and remember colour psychology.  

03. 로고의 투명한 부분 처리를 못한것 (Failing to make the logo transferable)

Keep in mind that your logo will need to be transferrable across a range of different mediums. Make sure that the colours, size and overall design will work on printed materials such as signs and T-shirts, as well as across various technology touchpoints such as websites and mobile sites.  

04. 너무 없어보이는 폰트 선택 (Poor font choice)

Deciding which font to use is hugely important and a significant factor in shaping your brand identity. If designing your own font proves to be too tasking, ensure that the off-the shelf version is first of all appropriate for logo use and secondly, appropriate for your brand. Remember, fonts are also subjective to trends so try and avoid the logo font-of-the-moment, which is likely to leave your logo looking tired in a matter of a few years. Also try to avoid choosing logos that look similar to Microsoft Word Art.  

05. 다른 로고를 카피하는 것 (Copying other logos)

During the early stages of creating your logo, be very careful of copying, either deliberately or subconsciously, other brands. Having a logo too similar to someone else, especially a competitor, will both devalue your design and make you forgettable to your audience. The purpose of a logo is to make your brand stand out in the crowd, so differentiate yourself from the rest.  

06. 이미지사이트 등에서 구입한 이미지 사용 (Using stock art)

If you’re thinking about turning to a stock image site to form the backbone of your logo, don’t! The purpose is to create a logo that’s unique to a brand, which you’re unlikely to do if you’re using an image that’s done the rounds. Also, using stock images is more than likely to leave you looking cheap.  

07. 너무 많은 폰트 사용 (Too many fonts)

A major, and surprisingly common, mistake is using too many fonts and font styles. Along with making the design look overly busy, the use of multiple fonts can also distort your brand identity and make it difficult for the audience to understand the message you’re trying to convey.  

08. 과도한 효과 (Overdoing special effects)

Similarly to overdoing colour or excessive numbers of fonts, using special effects is also likely to confuse your design. Additionally, consider again how your logo translates to greyscale and other mediums. It’s unlikely that using these techniques will leave your logo standing out from the crowd.  

09. 너무 추상적인것 (Being too abstract)

Whilst you don’t want your logo to be so bland and ordinary that it’s easily forgettable, you also don’t want to be so left-field that it both confuses your audience and misrepresents your organisation. Aim to strike a personal balance that will grab attention for all the right reasons.  

10. 픽셀화된 이미지 사용 (Using pixelated images)

Using pixelated images is likely to lead to headaches. Design software that use raster images won’t allow you to enlarge your image without it becoming pixelated, nor will you be able to post it on a web background colour without first changing it to a .PNG file. Instead opt for vector graphics that maintain consistency across varying mediums.